Homegrown by Heroes
Updated: Feb 17, 2018
Founded by the Kentucky Department of Agriculture in January 2013, the Homegrown By Heroes label has been administered nationally by Farmer Veteran Coalition since Veterans Day of that same year. Since then, the program has expanded to include more than 1,100 members in all 50 states plus Puerto Rico.
The Homegrown By Heroes (HBH) label is the official farmer veteran branding program of America. The label serves to inform consumers that agricultural products donning the logo were produced by U.S. military veterans. Additionally, farms and agricultural businesses displaying the logo denotes a Homegrown By Heroes-certified operation.